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Channel: Mike Bainbridge – Brand Quarterly
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Moving From Experience To Data: Why Personalisation Is The Key To Brand Success

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Providing a personal experience for your customers is nothing new. I have fond memories of going to the local newsagent when I was younger. The shopkeeper knew which newspaper my parents ordered and which football stickers I was collecting. As a customer, this deep personal knowledge develops the feeling of trust, a critical part of ...

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